To create a skincare brand for women with a love of the great outdoors and an appetite for adventure. Based in the Rocky Mountains, this brand uses only natural and organic formulas and has a no-nonsense approach to skincare. The ultimate objective is to create a brand that appeals to outdoor lifestyle retailers as well as direct consumers.
Gaining an insight into the founder’s lifestyle and understanding her motivation and vision for this brand helped us to build the brands story.
As the brand name suggests, the elements of sun wind and snow play a big part in the messaging of this brand – how they impact the skin but also in terms of the great outdoors. These three elements are a key component of the branding and allow multiple configurations across marketing materials.
Colours and typography chosen conveys the simplicity of the products and organic ingredients.
As well as the visual aspect, we also developed the proposition ‘Naturally Active Skincare’. This fed into the brand values of natural ingredients and active formulations, whilst also framing the target market of healthy and active women.
The client was delighted with the result and we look forward to seeing the brand progress.
If you want to know more about this project and how we can support your business, please get in touch for a chat.
