Top Beauty Industry Trends

The UK
market alone was worth £9.7 billion in December 2017. The key is to spot those gaps
in the market so here are some key trends that you need to know about…

• Vegan beauty - currently growing way ahead of
  any other beauty category.
  
• Natural body-care - our faces are such a small
  percentage of our overall skin so it’s logical that people will start to invest
  in natural but clever products for their body.
  
• CBD derived from Cannabis, has huge potential
  as a beauty ingredient.
  
• Go green with bio-degradable packaging – it goes
  without saying that this is hugely important with the focus on reducing plastic
  waste across the globe.
  
• Affordability and transparency – nobody can
  ignore the impact The Ordinary has on the industry. The prices mean it’s a
  no-brainer when deciding whether to give it a try.
  
• Beauty supplements – the ‘beauty from within’
  market is continuing to grow with the addition of drinks that can benefit your
  skin.
  
• Minimal or single ingredient skincare – less is
  certainly more when it comes to clean beauty.·Skin microbiome -
  
• Genderless brands – we all need to look after
  our skin regardless of gender and there is huge potential to appeal to a
  generation to whom gender stereotyping is not cool.
  
• Pro-age rather than anti-aging – women are
  turning away from the phrase anti-aging as it’s just so negative and
  unrealistic. They want to buy into brands that celebrate their age and look
  after their skin whatever stage of life it is at.
  
• Finally, colour is key when it comes to
  branding and Yellow is the new Millennial Pink!